LIC
KingSt Advertising
Design Lead, Art Direction
As LIC’s external design lead, I establish and maintain LIC’s visual brand identity, developed a product ad and brand ad look and feel, and have developed the strategy and design for their Fieldays site for the last three events.
Brand Ads
Product Ads
LIC Fieldays Site 2019
The Improvement Equation
Art Direction
Calling on the talent of Cantebury-based photographer Kelly Shakespeare, we established a warm, intimate art direction for the LIC photography.
